Work

Positioning & Brand Strategy

Built the positioning for POSSIBLE from scratch. Over three years it became the major industry event for marketing. Launched by MMA Global, later acquired by Hive.

Repositioning & Identity

Led the repositioning of MMA Global from the Mobile Marketing Association to the Marketing + Media Alliance, a CMO-led industry group. New identity and name launched in 2025.

Co-founder & Venture Partner

Co-founded Mbriyo, a vertical AI investor and incubator, and developed its brand and positioning.